Whether your business is small and modest or large and in-charge, the key to success is build a personal relationship with each and every customer. Consumers are drawn to companies who see them as individuals, not dollar signs. To reach that level of intimacy, you must treat your marketing strategy as an opportunity to create a connection and build real engagement.
Don’t just start the conversation. Be an active part of it.
Avoid looking at your marketing—particularly on social media—as a collection of statistics. Your heart may skip a beat each time someone “likes” one of your Facebook or Instagram posts, but your strategy shouldn’t end there. Why? Because purchasing decisions come down to a real live person who wants to feel good about where they’re spending their money and who they’re spending it on.
Every positive impression matters when it comes to building trust and credibility. Let that ideology guide all your campaigns.